Wellness that tastes like the good old days.
True Standard was started by two best friends who were tired of supplements that felt like a chore. We make daily essentials for adults 45+ that you'll actually look forward to.
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It started with a forgotten tub of fiber powder.
Our co-founder Claire had a cupboard full of good intentions: fiber powders, magnesium pills, collagen tubs. Half-used, all of them. At a Sunday brunch her best friend Dana admitted the same thing. Neither of them had a problem knowing what their body needed after 45. The problem was doing it every single day.
So they asked a simple question: what if your daily essentials tasted like the things you loved growing up? A Shirley Temple at the diner. Pink lemonade at the summer stand. Sparkling cider on the holiday table. That question became True Standard.
"We set a simple standard: if we wouldn't look forward to taking it ourselves, it doesn't go in the box."Claire & Dana, co-founders
The standards behind the name.
Joy is non-negotiable
If it doesn't taste good, you won't take it. Every product starts with flavor and texture, then the formula.
Made for 45+
Our routines change after 45. We design around real life: busy mornings, travel, and evenings that need winding down.
Honest ingredients
Flavored with natural flavors, no artificial colors, and a full Supplement Facts panel on every box. Nothing hidden.
Tested, then trusted
Every batch is third-party tested for purity and potency before it ships to your door.